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internet marketing

I'm going to market my short films on the internet to raise awareness of my screenwriting career, to recoup at least part of the cost and to experiment with how it is done. 

I'm learning about different websites I can use and I'm going to start exploring these this weekend. 

I want to create a website that I can link to myspace, facebook and iTunes. I want to also learn how to create keyword phrases that will attract the people who will interested in buying what I sell.  So I can buy an Aston Martin.